Building a Compelling Brand Marketing Story!

Building a Compelling Brand Marketing Story! 3:00 to 4:30 p.m. City Hall, 121 N. LaSalle St – 8th Floor, Room 805 Presented by Dorothy Muszynska, Founder & Principal Consultant, DM Marketing Group What are the features and benefits of your brand vs the competition? What’s the brand’s personality? What’s the differentiated value it provides consumers? Businesses must have a strategic marketing framework in place before creating and implementing tactics such as print, digital, or social. A very important part of the marketing strategy is the brand marketing story. In this workshop, we will review all of the pieces of a stellar story. The presenter will be able to answer one-on-one questions in English and Polish after the workshop. The City of Chicago Department of Business Affairs & Consumer Protection (BACP) offers FREE business workshops every Wednesday and Friday at City Hall, 121 N. LaSalle St., Chicago, Room 805. To register for a workshop call 312-744-2086. You also can register by emailing BACPoutreach@cityofchicago.org. View the full monthly calendar at https://www.cityofchicago.org/content/dam/city/depts/bacp/Monthlyworkshops/august2018workshopcalendardblsd.pdf.